Meet Salman

Born and raised in Fort McMurray, Alberta, Canada, Salman was inspired by his mom's hard work providing for him and his older brothers.



Starting at age 13 selling newspaper subscriptions door-to-door, his sales career led him to excelling in tech sales at IBM, Salesforce, Asana, and startups over 17 years.

Despite early challenges, including a PIP, he consistently exceeded targets and documented all his experiences into a comprehensive sales playbook.

Now, through Salman Sales Academy, he’s dedicated to helping sales professionals find and close more deals, make more money, and accelerate their careers.

Experience Highlights

IBM (6.5 Years):

  • Started as an SDR and got promoted to AE within nine months.
  • Worked at IBM for 6.5 years, selling through the 2008-09 recession.
  • Won the Sales Eminence award as a top performer, selling to IT, Security and Business leaders.

Salesforce (6.5 Years):

  • Spent 6.5 years as a mid-market and Enterprise AE.
  • 3+ years as a hunter, closing dozens of new logos in the process.
  • 3+ years as an Strat Enterprise AE, closing the largest deals of his career.

Asana (2 Years):

  • Served as an Enterprise AE for 2 years.
  • Exceeded quota both years and finishing as the top AE on the team during an economic downturn.

Startups (2 Years):

  • Gained valuable experience working at a couple of startups, with limited resources.

Salman’s Mission Now

For the past 2.5+ years, Salman has been sharing actionable sales content on LinkedIn, aiming to provide value to fellow sellers.

This led to coaching salespeople on the side, all while continuing to excel in his full-time role at Asana.

Eventually, he decided to follow his passion for helping others and launched Salman Sales Academy.

His mission is to help sales professionals find more deals, close more deals, make more money, and accelerate their careers.

When he’s not working, he’s spending time with his wife and 3 daughters and remains dedicated to giving back to the community. He’s passionate about helping sellers progress and thrive, and he’s excited to bring that passion to you through Salman Sales Academy.

Courses

Formula 5 Discovery

A proven 5-step Formula Account Executives & SDRs can instantly follow to overflow their pipeline with deals that are ready to close.

The Ultimate Sales Interview Playbook

Guaranteed to knock the socks off your interviewer. It's helped dozens of folks land a job and given me an 80% success rate in interviews over the last 12 years.

1:1 Coaching

Unlock the clarity, skills, and confidence you need to close more deals, surpass quota, and advance your career

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Advanced
Starrting at:
$449 / Month

Skills

  • Prospecting
  • Cold Calling
  • Cold Emailing
  • Problem Enablement
  • Discovery
  • Quantifying Pain
  • Engaging Demos
  • Deal Strategy
  • Pipeline + Deal Reviews
  • Aligning to Power
  • Multithreading
  • Negotiation
  • Business Case
  • Closing

Articles

The most rare quality in Sales

The most rare quality in Sales

Patience, the rarest and most valuable quality in sales, is about trusting the process and persevering through tough times, knowing that results take time, even when challenges test your resilience.

Prospecting
Demos shouldn’t be a snoozefest

Demos shouldn’t be a snoozefest

Too many demos lose a prospect's attention by starting with the home screen, settings, and notifications.

Demo
Don’t speak ill of your competition

Don’t speak ill of your competition

Instead of getting defensive when prospects bring up the competition, take a step back. Applaud their research, acknowledge something positive about the competitor, and then ask why they’re considering them. This approach builds trust and lets you uncover the real reasons behind their interest, giving you the chance to highlight your strengths without speaking ill of others. Embrace the competition, don’t attack them.

Prospecting

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