Don’t speak ill of your competition

Don’t speak ill of your competition

October 4, 2024

Bad mouthing the competition says more about you than it does the competitor.

It can be tempting. But you have to resist the urge.

Put yourself in your prospects shoes.

They bring up the competition

then you immediately get into defensive mode 🥊

reading off your battle card of how weak they are in certain areas

and how much better you are.

Instead, take a step back. Take a deep breath.

1. Applaud your prospect

“Linda, if I were in your shoes I'd also do my due diligence so I'm making the best decision for the team.”

2. Say something positive about your competitor

“I’ve heard good things about competitor X. They’ve been in the market for quite some time and have a large database of contacts.”

3 - ask why they’re giving them a look

“If you don’t mind me asking, what prompted you to give them a look?”

uncover it and proceed accordingly.

Don’t worry, you’ll get to talk about your competitor differentiators

……………………………………………

Don’t speak ill of your competition.

Embrace them.

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